Business Insider, Development, Nike, Real Estate, Retail, The TRG Group, TonyNguyenTags:
- Nike just opened a new store, called Nike by Melrose, in Los Angeles.
- It’s the first Nike Live concept store, which seeks to maximize speed and convenience by combining digital offerings with a 4,000-square-foot physical retail location.
- Digital has been a huge focus for Nike recently as it continues to boost its offerings. The brand’s online sales rose by 41% in its most recent quarter.